The Brief_
Create a high-end self-promotion piece that will develop new business with selective potential clients, and also create awareness around Bang’s new brand positioning, “sparking relationships”.
A quirky, witty and sophisticated ‘sparkology’ kit was designed to allow people an insight into improving their relationships with their clients.
We selected 100 clients that they wished to spark a relationship with, and followed up each piece with telemarketing.
An online registrations page, as well as a Facebook profile was set up for Dr. Spark, allowing prospective clients deeper insight into Bang and Dr. Spark.
