The Brief_
The clients requested vitamin packaging that would be as beautiful to be displayed on a clients mantle piece as a candle, but also needed to reflect the organic nature and health benefits of the product itself. An illustrator was commissioned to bring to life the vision and organic feel for the brand. Beautiful serif, structured typography gives the brand a feminine and sophisticated feel. The voice and tone is also cheeky and typically Australian with silly puns that keep it real and allow the brand build realtionships over social media.
